BoursoBank, France's leading online bank, has unveiled BoursoFirst, an innovative digital private banking service priced at €29 per month. This new premium offering marks a significant expansion of BoursoBank's services, targeting affluent clients seeking sophisticated digital wealth management solutions.
The launch of BoursoFirst comes just days after the bank introduced its Livret d'Épargne Populaire (LEP) for modest-income clients, demonstrating BoursoBank's commitment to serving diverse customer segments. With nearly 400,000 high-net-worth clients and €80 billion in managed assets, BoursoBank is well-positioned to enter the private banking market.
BoursoFirst introduces several exclusive products and services, including:
- Customizable structured products with SG, accessible from €100,000
- A fully digital Luxembourg life insurance contract (BoursoVie Lux) with access to approximately 4,000 financial instruments
- Private equity funds in partnership with Opale Capital, targeting 15-20% annualized returns
- Exclusive term deposits offering rates up to 2.6%
- Lombard credit facilities at 2.95% for loans up to €2 million
The service also includes premium features such as:
- Dedicated expert support available from 8 AM to 8 PM on weekdays
- Enhanced trading conditions with 0.07% fees for orders over €20,000
- A premium metal card with unlimited international transactions
- A boosted 3% return on Bourso+ savings accounts
- Additional 0.30% discount on mortgage rates for loans over €1 million
Benoît Grisoni, CEO of Boursorama, emphasized that "BoursoFirst affirms BoursoBank's commitment to meeting the needs of all its clients, particularly its wealthy clientele seeking the best innovative, personalized, and high-performing solutions, including competitive fees, all in a 100% digital format for managing their financial assets."
The new service is available to all BoursoBank clients with the first three months offered free of charge. This initiative targets a significant market opportunity, as France counts approximately 4.4 million households with assets between €100,000 and €1 million, representing €2 trillion in financial assets.
Through BoursoFirst, BoursoBank aims to retain its most engaged clients, accelerate the development of high-potential customers, and attract new clients seeking fully digital wealth management solutions. This launch reinforces BoursoBank's position as a digital banking pioneer while extending its reach into the premium banking segment.
