UBS has recently unveiled its new key4 banking package starting from CHF 0, with the offering officially launching on March 31, 2025. This timely introduction comes as UBS continues its integration of Credit Suisse following last year's acquisition during the banking crisis.
What is UBS key4 Banking?
The newly announced key4 banking provides customers with a comprehensive package including accounts, cards, and various banking services at no base cost. True to modern banking trends, UBS has designed this offering to be primarily digital, allowing new customers to establish their banking relationship quickly and conveniently through the UBS mobile app.
Strategic Response to Market Pressures
This move appears strategically timed as UBS works through the complex process of migrating Credit Suisse clients to its platform. Credit Suisse's popular CSX free banking package had been a competitive offering in the Swiss market, creating a need for UBS to develop a comparable solution to retain these customers during the transition.
By launching key4 banking, UBS aligns itself with the majority of Swiss banking institutions that already offer free banking options. Traditional Swiss banks including Migros Bank, Zürcher Kantonalbank (ZKB), and Valiant have established free account options, with PostFinance and Raiffeisen remaining among the few that still maintain primarily fee-based models.
What This Means for Banking Customers in Switzerland
For existing Credit Suisse clients concerned about the transition, the introduction of key4 provides reassurance that they can continue to access free banking services under the UBS umbrella. The timing of this announcement appears deliberate, giving Credit Suisse customers clarity about their future banking options as the integration progresses.
For the broader Swiss market, UBS's move reinforces the continuing shift toward free basic banking services as the standard offering rather than a premium feature.
With this fresh announcement, UBS demonstrates its commitment to remaining competitive in the evolving Swiss banking landscape while providing a smooth transition path for incoming Credit Suisse customers.