Financial wellness platform Acorns has announced its acquisition of EarlyBird, a family wealth and digital memory platform designed for children. This strategic move reinforces Acorns' commitment to providing comprehensive financial solutions for families at every life stage.
The Acquisition Details
Acorns, the popular micro-investing and financial wellness app, has acquired EarlyBird in an asset acquisition deal announced on May 15, 2025. While the financial terms of the transaction remain undisclosed, the acquisition brings EarlyBird's innovative approach to family investing under the Acorns umbrella.
As part of the deal, EarlyBird will shut down its standalone service, with all customer accounts officially closing on June 23. Customers' funds will be automatically returned to their connected bank accounts.
What EarlyBird Brings to the Table
Founded in 2019, EarlyBird created a unique platform that combined financial investing with digital memory preservation. The app allowed family and friends to gift investments to children while capturing meaningful memories through a digital time capsule. These investments would become accessible to children once they turned 18, providing funds for major life expenses such as college tuition, a home down payment, or starting a business.
EarlyBird co-founders Jordan Wexler (CEO) and Caleb Frankel (COO) will join the Acorns team, bringing their expertise to help enhance Acorns Early, the company's smart money app designed specifically for kids.
"When we founded EarlyBird, we envisioned creating a platform that would transform how families leave lasting legacies for their children," said Wexler. "The opportunity to join Acorns not only reaffirms our vision but expands our impact to millions of families who also care deeply about building their children's financial futures."
Acorns' Family-Focused Growth Strategy
This acquisition aligns with Acorns' broader strategy to build a comprehensive financial wellness system for families. Over the past year, Acorns has doubled its customer base for Acorns Gold, its $12 per month subscription plan that offers access to all Acorns products, including Acorns Early.
"Our vision is to build a financial wellness system for the whole family, creating compound growth at every life stage," explained Acorns CEO Noah Kerner. "The shared experiences and insights between our two teams will enable us to deliver this vision faster and better so that we create maximum value for everyday American families."
The EarlyBird acquisition follows Acorns' previous purchase of GoHenry in 2023, a UK-based smart money app and debit card for kids. These strategic acquisitions demonstrate Acorns' commitment to expanding its services across all family financial needs, from a child's first invested dollar to retirement planning.
What This Means for Customers
Existing EarlyBird customers will be offered a free one-year subscription to Acorns Gold, providing access to all Acorns products. However, they will not be able to transfer their EarlyBird funds directly to Acorns Early. Instead, customers will need to withdraw their funds from EarlyBird and open a new account with Acorns to continue their investing journey.
Acorns plans to integrate EarlyBird's popular digital time capsule feature into the Acorns Early app in the future. This feature allows users to record videos during memorable moments, adding a personal dimension to financial milestones.
The Future of Family Financial Wellness
Acorns, which raised $300 million in March 2022 at a $2 billion valuation, sees its Gold Plan as the cornerstone of its family financial wellness strategy.
"Our Gold Plan will be the place to deliver financial wellness for the whole family — products for parents, kids, and all the connective fabric between the family unit," Kerner stated. "This will be the place where the whole family can manage their money as they grow smart money habits together."
With this acquisition, Acorns continues to position itself as a leader in the family financial wellness space, offering solutions that grow with families throughout their financial journey.