On January 29, 2026, the European fintech landscape will witness a significant milestone. Bitpanda, the Austrian platform that has specialized in cryptocurrencies since 2014, is set to launch the continent's most extensive investment offering within a fully regulated application.
Following in the Footsteps of Crypto Giants
Bitpanda's transformation mirrors a broader industry trend where major crypto exchanges are evolving into comprehensive financial platforms. In December 2025, Coinbase unveiled its "Everything Exchange" strategy, integrating stock trading, prediction markets, and business banking alongside crypto services. Similarly, Kraken has been expanding beyond cryptocurrency into traditional financial services.
This convergence of crypto and traditional finance represents a fundamental shift in how digital-first financial platforms position themselves. Rather than remaining pure-play crypto exchanges, these platforms are building toward becoming users' primary financial apps—handling everything from daily payments to investment portfolios.
Bitpanda's January 29 launch positions it as Europe's answer to this global movement, bringing the crypto-to-comprehensive-finance playbook to the European market with full regulatory compliance.
An Unprecedented Investment Offering
Starting January 29, Bitpanda users will gain access to over 10,000 stocks and ETFs, in addition to Europe's largest selection of cryptocurrencies and precious metals trading. This expansion transforms Bitpanda into a true investment superapp, bringing together all major asset classes within a single interface.
Specifically, the offering includes approximately 8,000 stocks and 2,500 ETFs, available in both whole and fractional shares. This flexibility enables smaller investors to access expensive securities by purchasing just a fraction of a share.
Transparent and Competitive Pricing
Bitpanda is banking on a simple fee structure: €1 per transaction, with no custody fees and no payment for order flow. This transparent approach contrasts sharply with the complex fee structures of many traditional brokers.
Clients also benefit from several distinctive advantages:
- No deposit or withdrawal fees
- Limit orders available across all asset classes
- Free savings plans for stocks and ETFs
- Automatic tax withholding from day one for Austria and Germany
A Major Campaign Featuring Christoph Waltz
To support this transformation, Bitpanda is launching a comprehensive European communication campaign with Oscar-winning actor Christoph Waltz as brand ambassador. The marketing strategy also includes a Twitch Streamer Challenge and educational content aimed at democratizing investment.
The Ambition to Unify the Financial Market
"Eleven years ago, we made crypto simple and secure for everyone," explains Eric Demuth, Co-founder and President of Bitpanda. "Today marks the next chapter in this evolution: for the first time, we're bringing together all markets and asset classes within a single app."
Lukas Enzersdorfer-Konrad, CEO of Bitpanda, adds: "With our flat fee of €1 per transaction and free savings plans, we're lowering barriers to entry and making investing as simple as our market-leading crypto offering."
24/7 Multilingual Customer Service
Bitpanda maintains its commitment to customer service with 24/7 availability across Europe in multiple languages. Users can also transfer their existing portfolios in just a few clicks, facilitating the consolidation of their investments.
The Crypto-to-Everything Strategy: A New Competitive Landscape
Bitpanda's evolution creates a unique competitive dynamic. Like Coinbase's "Everything Exchange" in the U.S., Bitpanda is leveraging its crypto-native infrastructure to offer advantages traditional neobanks struggle to match:
24/7 Trading Culture: Crypto exchanges operate around the clock, and this operational model now extends to their stock trading offerings (as seen with Coinbase's 24-hour stock trading, 5 days a week).
Multi-Asset Integration: Rather than bolting crypto onto existing banking infrastructure, these platforms build from the ground up to handle diverse asset classes seamlessly.
Simplified User Experience: The same interface that made crypto accessible to millions now handles stocks, ETFs, and precious metals without added complexity.
However, unlike Coinbase—which is seeking U.S. banking charter powers—Bitpanda operates within the established European regulatory framework, offering the stability of full compliance while delivering innovative products.
Portfolio Transfer Made Easy
One of Bitpanda's key features is the ability to transfer existing investment portfolios seamlessly. This allows users to consolidate all their investments within a single application, simplifying portfolio management and providing a unified view of their financial assets.
Conclusion
With this launch, Bitpanda establishes itself as a major European fintech player, transcending its initial positioning as a crypto platform to become a comprehensive investment solution. This evolution illustrates the broader trend of crypto exchanges transforming into full-spectrum financial platforms—a movement led globally by companies like Coinbase and Kraken, and now taking root in Europe through Bitpanda's regulated, user-centric approach.
The convergence of crypto and traditional finance is no longer a distant vision—it's happening now, and Bitpanda is bringing this future to European investors with regulatory compliance, transparent pricing, and an intuitive user experience.