In an impressive demonstration of fintech innovation and execution, Yuh has announced that it has achieved profitability in less than four years since its launch. This milestone marks a significant achievement in the competitive financial app landscape, particularly in the Swiss market.
Remarkable Growth Trajectory
The Swiss finance app has rapidly established itself as the number one financial application in Switzerland, now boasting over 300,000 users and managing customer assets of 3 billion CHF. Perhaps most impressive is the company's reported profit of 1.7 million CHF as of December 2024.
The app's momentum is clearly accelerating. In 2024 alone, Yuh experienced a 48% increase in accounts and doubled its customer assets, demonstrating strong user adoption and trust in the platform.
Strategic Vision Pays Off
Markus Schwab, CEO of Yuh, attributes this success to a well-crafted strategy, decisive action, and an unwavering customer focus. "We originally planned to break even by 2025," Schwab noted in the announcement. "However, this success is not an excuse to rest on our laurels, but rather an incentive to continue growing, challenge traditional banking and inspire even more people with constant innovation."
This sentiment reflects the disruptive mindset that has helped Yuh outpace traditional financial institutions and other fintech competitors.
Collaborative Success
Yuh's achievement is also a win for its parent companies. The finance app is jointly owned by Swissquote and PostFinance, with each holding a 50% stake.
Beat Röhlisberger, CEO of PostFinance, expressed pride in being part of Yuh's journey, calling the app's rapid rise to become Switzerland's most popular finance app "a great achievement."
Marc Bürki, CEO of Swissquote, emphasized that Yuh's success demonstrates their ideal positioning to continue driving innovation in the financial sector. "Our focus is on sustainable growth and continuous development. With a clear strategy and the right drive, we will continue to set new standards in the financial world in the future."
About Swissquote
As Switzerland's market leader in online banking, Swissquote offers an innovative platform where over three million financial products can be traded. The company's core competencies span global stock market trading, crypto assets, forex trading, and savings and investment solutions. Additionally, Swissquote is active in payment card and mortgage markets.
Beyond its headquarters in Gland, Switzerland, Swissquote maintains a global presence with offices across Europe, the Middle East, Africa, and Asia. The company holds banking licenses in both Switzerland (FINMA) and Luxembourg (CSSF), with its parent company, Swissquote Group Holding Ltd, listed on the SIX Swiss Exchange under the symbol SQN.
What's Next for Yuh?
With this early profitability milestone achieved, industry observers will be watching closely to see how Yuh leverages its strong market position and financial health to expand its offerings and potentially enter new markets.
For users of financial apps in Switzerland and potentially beyond, Yuh's success signals a maturing fintech ecosystem that continues to challenge traditional banking models with user-centric innovation and digital-first experiences.
This blog post is based on the official media release from Yuh, Swissquote, and PostFinance dated March 11, 2025.